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Competitive Intelligence Tool

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SizeUp - Big Data for Small Businesses

small business

Sussex Combines Economic Gardening, SizeUp, and Loans for Small Business Growth

The Article “Focus on Western Sussex as County aims to help business” in Costal Point explains that “SizeUp lets people create customized reports for their specific industry. Tools include benchmarking to see how a business compares to competitors in the industry, as well as mapping of competition, customers and supplies. It also shows advertising and demographics, such as labor force and consumer spending in that area.” The information is available to local businesses on the Sussex County website.

“This is the same information — tools that large businesses use to make decisions,” but now it’s free for smaller businesses in Sussex, said Economic Development Director William Pfaff.

Decline in Business Attraction for Economic Development

Low unemployment and a tight labor market for skilled workers has diminished the value of the economic development strategy of business attraction. What works now is 1. Recruit quality labor, 2. Focus on entrepreneurs and small business, 3. Retain local businesses, 4. Workforce development, and 5. Improve quality of place.  A discussion of the value of SizeUp LBI for local communities is included in the article. Read the whole article “Business Attraction Used to Be Great for Economic Development. Now It’s Not. Here’s What You Can Do.”

Digital Insurance on Westfield Insurance Small Businesses Intelligence

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Digital Insurance’s article “Westfield Insurance offers new BI tool to small businesses” discusses how the insurance company is providing SizeUp business intelligence to its small business customers. “Now small business owners can instantly access competitive benchmark, advertising, demographic, industry, geographic, and cost-of-business data that huge corporations use every day,” said Carrie Busic, Westfield Insurance’s national commercial sales leader, in a statement.

You can read a reprint of the original article on Information Management.